Sales styling4 min readOksana and Chris

Your idea of cosy is not your buyer's idea of cosy

Staging a home for sale isn't about making it pretty. It's about making it neutral. And neutral is what makes it appeal to more buyers.

A bright hallway with an arch, a mirror and a lantern

“But our home feels so cosy, doesn’t it?”

Of course it does. To you. Every photo on the wall, every cushion and every rug tells your story. But a buyer isn’t looking for your story. A buyer is looking for room for their own.

Our moment

When we got our home ready to sell, everything personal went into moving boxes. We swapped our own bed linen for new, for a fresh look. And lots of little things went: the things you stopped noticing long ago, but a buyer sees straight away.

This is what we learned

Staging a home for sale isn’t about making it pretty, it’s about making it neutral. Making it neutral is what makes it appeal.

Neutral isn’t empty, and it isn’t cold. Neutral means light walls, a freshly made white bed, one or two calm accents, and space. That way every buyer can picture their own life in the house.

Double bedroom with a white bed and light walls
White bed, light walls, daylight coming in.
Small bedroom with a dreamcatcher on the wall
Before: pretty, but the dreamcatcher is personal.
The same bedroom without the dreamcatcher
After: calmer, with room for the buyer. Digitally tidied by our photo editor.
Bedroom with a built-in wardrobe and two bedside lamps
Symmetry: two lamps, two pillows, calm.

How you can approach it, room by room

  1. Take away the personal thingsFamily photos, souvenirs, dreamcatchers, piles of post. Pack it all into boxes: you're moving anyway.
  2. New bed linenSwap your own bed linen for new, white sets. It feels fresh straight away.
  3. Choose one accent per roomA lamp, a plant or a single painting. Not everything at once.
  4. Let the light inCurtains open, windows clean, every lamp on for the photos.
  5. Clear the little thingsWhat you no longer notice, a buyer does. Look through a buyer's eyes: if it isn't part of the house itself, it can go. Except what's useful and a buyer would use too.
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We are Oksana and Chris. In 2020 we bought our home above El Campello. We're not estate agents, but we know the way by now, and here we share what we learned along the way.

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